The vision for Parkside East and West is to capture the essence of Birmingham by creating a district which stitches back connections from east to west and north to south. It is our goal – Orchestra Partners, Alabama Power Company, Tom Leader Studio – to craft a place that brings people together in an environment that pays tribute to the region’s rich industrial past, yet is also fresh, vibrant and new. One that creates a catalyst for connection and progress and prosperity for all.

Parkside West

Our plan call for buildings to be renovated and revitalized into a series of exciting retail, restaurant and mix-use spaces designed to serve the daily needs of area residents, nearby students and shoppers wanting a dynamic urban experience.

Within the commons, we envision fitness, wellness, healthy restaurant concepts next to hip fashion retailers and office space intermixed with open areas, study spots and dynamic architecture – all designed to bring people together and encourage connection.

Two master planned city blocks with a central pedestrian alley encompassing +/- 100,000 square-feet of retail, restaurant and commercial space. Adjacent to Regions Field, Railroad Park within walking distance of UAB and more than 2,000 lofts, apartments and condos.

Parkside East

Our plan calls for a renovated Powell Avenue Steam Plant to become an exciting entertainment venue designed for movies, music, events, retail, restaurants and more.

On the adjacent lot, the plan calls for a bold, monumental structure with contemporary details. The building moves from open public spaces up into one of the city’s finest hotel and into exclusive apartment residences.
Between the two, Powell Avenue will be closed to cars except those that may be accessing the hotel and nearby restaurants. The street will become a place for food trucks, impromptu performances, art shows and other public gatherings for all to attend.

A revitalized Steam Plant provides +/- 85,000 square-feet of dynamic entertainment space set within the historic structure that dates to the beginnings of Birmingham. There will be additional commercial space available in the new building planned for the adjacent lot.

The Powell Avenue Steam Plant

A Truly Historic Building